"Who you are tomorrow begins with what you do today."

– Tim Fargo

Launch Girl Tonya Abna

Engineering Manager & Senior UI/UX Engineer living in the Dallas-Fort Worth Metroplex

Why Launch Girl?

Because launching websites and applications is my passion.

I love designing and building a website or application from the ground up, giving it a strong foundation with everything it needs to launch successfully, provide a rich and worthwhile user experience, and grow and adapt over time to meet and exceed the audience's ever-evolving needs.

My Launch Checklist

I thoroughly plan, build, and test the content, design, and functionality of each product I create for quality, performance, usability, and purpose.

My guiding principles for each website or application I launch are to ensure that it is:

  • Cross-Browser
  • Cross-Platform
  • Standards-Driven
  • Responsive
  • User-Friendly
  • Accessible
  • Reliable
  • Scalable

My Launch Team

I also love helping to launch my team's careers into the future.

My management style is all about flexibility. I work with each member of my team to learn what works best with them. What's their preferred learning method? What type of communication and oversight works best for them? Do they work better under a structured approach, or does that hamper their performance? In my view, anything I can do to help each individual in my team learn and grow benefits the entire team, which in turn leads to the design and development of world-class products.


My Kung-Fu is Strong

My professional career has spanned for over 25 years. As a Senior UI/UX Engineer, I have gained expertise in every step of the Software Development Life Cycle beyond my primary UI/UX specialty. I've also gained valuable experience in roles outside of Engineering, such as Marketing, Product Managment, Team Managment, Event Management, Quality Assurance, Customer Success, and Customer Support. Becoming a Team Lead and then later an Engineering Manager has helped me to build my leadership skills.


What I do »


How I do it »


Where I've done it »


How I learned it »

Tonya Abna's Resume PDF


Websites That Don't Suck

I've done a hefty amount of work in the past 20 years or so.
In the slides below are just a few select glimpses of some of my past projects.

Part of my freelance persona, the ever-evolving Launch Girl site.

My most recent work has been as the Senior UI/UX Engineer for a suite of SaaS applications.

For most of my projects, I've done the design from scratch or have built the design system.

For other projects, I've worked within the confines of existing brand guidelines.

Here's one of my favorite projects – a responsive, ajax-driven video service.

I've designed and developed a variety of responsive, parallax animated websites.

Doing personal sites for friends gives me a chance to try new techniques.

I've contributed to several smart phone and tablet apps and mobile sites.

Doing site designs and graphics for rock bands is always fun.

I also 'do more good', working on sites for the Salvation Army and other causes.

I love doing a suite of sites that have similar, but distinct designs, like these.

I've done lots of sites for energy companies.

Lots and lots of energy companies.

And lots of sites for travel companies.

Many of the sites I work on are secure sites, often called 'back offices'.

Practically every client I've worked on had at least one of these back office sites.

I've done lots of sites for small businesses in the past.

I've worked on a ton of government sites of various types.

And I've worked on a whole mish-mash of other types of sites.

More detail on the web, print, and multimedia projects I've completed can be found in my portfolio. Over 300 projects for over 90 clients are included in the growing list, which can be filtered by employer, industry, tasks completed, and more.

For a more focused view, you can also filter the list to show just my favorites, a selection of the projects that I'm the most proud of, or that were the most fun.

Short on time? Skip right to the nitty gritty and view my case studies – my top three most extensive recent endeavors.


Will Decorate Easter Eggs for Food

I am currently working full-time, but occasionally take on new projects in my spare time. If you would like to discuss a freelance project relevant to my current skill set and experience, please email me:

Tonya Abna